Current Projects
Doomsday Brand →
Hardstyle and hard dance lifestyle brand. Premium apparel and merch for a global community.
Freelance Consulting
Product management, creative direction, and brand strategy for Insomniac Events and leading entertainment brands.
Selected Work
Insomniac Events
Product management and creative direction for one of the world's leading electronic music event producers.
Epic Cataloges
Led product and brand development for innovative catalog solutions in the entertainment space.
DMS (Digital Media Solutions)
Product strategy and digital transformation for performance marketing and media solutions.
Doomsday Brand
Founded and launched hardstyle lifestyle brand with global reach in the electronic music community.
Skills
Product & Strategy
- Product Management
- Brand Strategy
- Go-to-Market
- User Experience
- Growth & Analytics
Creative & Brand
- Creative Direction
- Brand Identity
- Content Strategy
- Lifestyle Marketing
- Community Building
About
I'm a project management and brand strategy leader with experience building products and experiences that connect people to culture. My work spans music, entertainment, and lifestyle brands—from global event production to digital media and apparel.
Currently focused on multiple ventures including Doomsday Brand, consulting for Insomniac Events, and developing innovative brand experiences across the entertainment landscape.
Bilingual (English/Spanish). Based in the US. FIDM graduate.
Contact
Open to consulting, product partnerships, and brand collaborations.